There are two types of styling, editorial and commercial. Editorial includes magazine spreads and papers.
Commercial is all about advertising. So billboards, advertising campaigns, billboards, tv and music videos.
Responsibilities of a stylist:
Sucess to a being a good stylist-keep all receipts and an invoice book to keep track of all your finances.
- Keep a book of contacts including stockists, photographers, make up and hair artists, locations, and models.
- Keep a list of colours, cost and names of the items used as using the wrong details can be disastrous.
- A research/source book is always useful.
- An ability to care for garments.
OBSERVE- what does and doesnt work on different body types.
LISTEN- target market-what excites, where they shop.
- Experiment but make it accesible. Also have a good personal style and don't be too eccentric.
- always have a goodie bag with safety pins, hair grips, bull dog clips, needle and thread EVERYTHING!!!in case of emergencys.
Editorial Styling
- Fashion editor and team.
- It's essential to: know what's comming- go to launches, events, trade shows, designer shows.
- At these events the team will be looking for: strong trends that can also be accesible to the public., looking at individual people on the street as this is wear the trends are really born and interpreted, ideas for fashion stories, hair and make up trends.
- It's good to keep a running order at the shows of items that you like and names.
- A stylist should show from various sources what is available to the reader and how you can mix it up.
Newspaper styling
- similar to editorial- has more of a celebrity angle to it, present look, name and shame.
Show Styling
- Must be organised
- Work with the show producer.
- Need an IMPACT -25min show takes months of preperation.
For all types of styling you need energy, hardwork and to be enthusiastic.
I think editorial styling like magazines or show styling sounds amazing. I've also been thinking that film or tv styling would be fun as well.
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